Innovative Platform Enables Brands to Discover New Tech Solutions and Grow Their Businesses
Release Date: Feb. 22, 2017
HAYWARD, Calif. – When it comes to smoothly integrating point-of-sale (POS) systems into the restaurant and hospitality industries, Omnivore has set a new standard. Through its innovative universal API that connects restaurants, developers and suppliers together while simultaneously streamlining the integration to the Point of Sale system, Omnivore has already bridged the industry’s digital divide. Now, Omnivore is taking the next step toward industry alignment with the launch of its highly anticipated App Marketplace.
The Marketplace is an open online exchange that connects restaurants to technology solutions across a wide variety of spectrums. By providing restaurants and suppliers with quick and easy activation of those solutions, the App Marketplace is specifically designed to help brands grow and increase bottom line profits. Through the Marketplace, Omnivore is working with the best mobile apps in the industry, and presenting restaurants with valuable new opportunities to discover innovative technology solutions.
“Our Marketplace provides locations what they truly want; app optionality,” said Mike Coppola, chief business officer of Omnivore. “There’s an app ecosystem for just about every industry, but this opens up a new realm, specifically for the rapidly evolving hospitality sector, with emphasis on mobile payment, delivery, reservation, analytics and more. The industry is growing exponentially, embracing new technology and we’re committed to providing innovative solutions that ensure all parties capture that growth effectively.”
Omnivore’s Marketplace is already off to a strong start, with more than 25 app developers already signed on to join the platform as it rolls out. Those brands cover a wide variety of sectors in the restaurant and hospitality industries, from ordering and payment to gifting, seating, analytics and payroll. Influential industry names like Resy, DoorDash, EZ-Chow, Rooam, ItsOnMe, MenuPad, Zapper, SeatNinja and TABu are all already a part of the growing App Marketplace network.
“With the growth we’re seeing, Omnivore plays a critical role in helping us scale our location connectivity seamlessly,” said David Leibner, chief executive officer and founder of popular gifting platform, ItsOnMe. “As locations start to use Omnivore’s Marketplace to discover and activate key app solutions, we want our eGifting and marketing platform to be top of mind!”
As new brands continue to join the platform, each will be able to integrate its own apps with Omnivore’s superior API. The complementary solution gives restaurants access to every action and detail completed by their POS systems, including menu information, orders, payments, tips and other historical data. Additional benefits of the Marketplace include driving and diversifying revenues through access to new merchants and the latest technology and apps. The Marketplace is the latest step in Omnivore’s plan to connect retailers’ POS systems with new technologies and drive brand engagement throughout the full lifecycle of a consumers’ experience.
“By taking advantage of our proven universal API and new Marketplace together, restaurants will be able to respond quickly to new industry trends and opportunities, minimize resources to test and deploy these technologies and build new lines of revenue they have not previously had access to” said Mike Wior, co-founder and chief executive officer of Omnivore. “Our revolutionary API is already shifting the entire restaurant technology landscape. Now, through our Marketplace, restaurants and hospitality brands around the world will be able to take that momentum to the next level.”
For more information about Omnivore Marketplace, visit omnivore.io/marketplace/.