In today’s edition of This Week in Delivery, delivery is growing but it isn’t the end all, be all when it comes to growing your revenue. But in case you were wondering where you stand when it comes to restaurant tech, read ahead for a ranking of restaurants by digital savvy.
Starbucks and Pizza Hut head up this list with a “Genius” distinction, while many shopping mall favorites ranked as “Feeble”. Check the list out and let us know where your brand ranks in comparison. [Read More]
Uber may have had some recent scandals, but their business comes with a huge infrastructure of built-in delivery drivers. Still, that advantage hasn’t saved them from losing money in most of the regions they service. The profitability of delivery is tough on the restaurant and the third-party delivery services, but Uber’s food delivery is growing faster than their ridesharing business. [Read More]
Uber competitor, Grubhub, announced a delivery partnership with BJ’s last week. BJ’s has an existing mobile app that handles their waitlist, takeout ordering, and loyalty program, but this partnership allows customers to enjoy their pizookies without leaving home. [Read More]
Delivery Isn’t Everything When it Comes to Customer Engagement
Auntie Anne’s and Checkers Drive-In Restaurants are both implementing delivery coupled with other measures to grab customer attention. Auntie Anne’s is using delivery to expand their reach outside of shopping malls, coupled with creative event catering and online voting to determine their next pretzel flavor (Sriracha won by a landslide). Checkers is testing out delivery and mobile ordering, while targeting millennial eating habits by offering more snack-sized items. As known snack lover, they’ve definitely got my attention. [Read more here and here]
Finally, Jenna Telesca at Nation’s Restaurant News proves that the old Shakespearean adage also applies to modern day business. Delivery may be growing, but it’s no reason to lose sight of the promise your brand makes to customers. [Read More]
Who would we be if we couldn’t spotlight our app partner, PayMyTab? They took the cake at this Florida tradeshow for allowing customers to split and settle their bill on their terms, using EMV tech to eliminate chargebacks and decrease fraud liability. No small thing when there always seems to be a new headline about the latest data breach. Best of all, PayMyTab works with your POS to work with your loyalty program and marketing efforts. Congratulations, PayMyTab!